Pharmaceutical ads accounted for 5.8% of overall TV ad reach in 2024. But leading pharma brands are embracing a cross-platform strategy, combining TV’s scale with the precision of digital delivery to balance compliance with effective, data-driven engagement.  As a newly minted business unit within IQVIA, a global leader in healthcare data and analytics, IQVIA Digital… Read More

Andrew King, GM of CTV at TripleLift, sheds light on one of the advertising industry’s top challenges: delivering impactful, channel-specific creative to help brands efficiently drive outcomes in a complex media world. Advertisers face a growing need to not only reach their audiences but to do so in ways that blend seamlessly with the context… Read More

CTV is transforming how brands connect with audiences, and Roku is leading the charge with its advanced ad formats like Roku City screensavers, marquee video ads, and home screen sponsorships. Roku and iSpot are setting a new standard for CTV advertising by ensuring advertisers can evaluate on-screen ad impact with precision. Now, Roku is launching… Read More

Brands are constantly searching for innovative ways to maximize return on ad spend (ROAS). One brand, Balance of Nature, found a game-changing solution in iSpot. Kyler Blackmore, Media Director at Balance of Nature, recently discussed how the brand transitioned from a traditional advertising model to a data-driven approach that transformed its business. Watch the full… Read More

In today’s fragmented world of live sports advertising, reaching audiences across various screens and platforms requires more precise measurement than ever before. Gone are the days of simple viewership reports. Brands now have the power to maximize the impact of cross-screen ads with modern measurement solutions that go beyond traditional metrics. How to Embrace a… Read More

With the rapid evolution of media consumption and data analytics, TV marketing has undergone a profound transformation. Kyle Tassinari, Head of Marketing at DriveTime, recently shared strategies for connecting TV advertising to business outcomes at TV Disrupt 2024, emphasizing the importance of data-driven decision-making and strategic partnerships. Data-Driven Outcomes In today’s complex TV advertising landscape,… Read More

According to new data from iSpot Media Measurement, GOLO, the health and wellness solutions company, is home to the fastest-growing brand in the ultra-competitive weight loss industry. By capturing 0.47% Share of Voice across all TV in 2023, GOLO jumped 16 positions year-over-year by overall brand TV ad impressions, from No. 24 to No. 8…. Read More

In today’s dynamic TV ad landscape, advertisers need to embrace evolving measurement strategies to gain a competitive advantage. Recently, at the ANA Data, Analytics and Measurement Conference in Chicago, Brad Feinberg, Vice President of Media & Consumer Engagement at Molson Coors, sat down with Steve Murtos, SVP of Brand Partnerships at iSpot, to discuss how… Read More

Creating compelling, effective video ads is as much an art as it is a science. In the latest Adweek webinar series, Trent Thacker, Sr. Director of the Research and Market Intelligence team at Cox Automotive and Peter Daboll, Chief of Strategy and Insights at iSpot, revealed how Cox Automotive uses video ad testing at every… Read More

DriveTime’s evolving TV strategy DriveTime started working with iSpot in 2019 to improve linear TV measurement. About a year later, DriveTime began testing OTT to better justify and optimize their TV and streaming investments. Prior to 2019, DriveTime relied on slow, scattered and unreliable TV data. The manual process connecting data points to internal information,… Read More