In this Measurement Mavens interview, Matt Sweeney, Chief Investment Officer at GroupM US, shares his thoughts on the future of content consumption and the vital role of cross-screen measurement. Consumers today curate their viewing habits more than ever before. Live TV is now primarily reserved for sports and news, while most other content is consumed… Read More

In this Measurement Mavens interview, Kyler Blackmore, Media Director at Balance of Nature, shares how his team uses iSpot for creative testing, audience measurement, and business outcome attribution. Blackmore highlights how analyzing the broader impact of ads on website traffic and business outcomes has allowed Balance of Nature to optimize their linear and streaming campaigns… Read More

Measurement Mavens is a thought leadership series from iSpot that celebrates TV measurement trailblazers, covering everything from creative success and streaming outcomes to currency and full-funnel performance. Live sports remain the most powerful TV content genre for brands to deliver ad messages to engaged and growing audiences. Despite major shifts in overall TV viewership, events… Read More

A large beer brand has done it again, setting a new standard for alcoholic beverage ads. During TV Disrupt 2024, a Senior Brand Manager for a leading beer brand took us behind the scenes to reveal what made this campaign so successful. Hosted by Peter Daboll, Chief of Strategy and Insights at iSpot, this session… Read More