Get the full recap of this year’s top performing Black Friday ads. Each year, big brands spend millions of TV advertising dollars to target holiday shoppers. Our latest report investigates the strategies and trends used to reach this audience, analyzes the top-spending advertisers & top-performing ads, while also providing a year-over-year comparison of the holiday… Read More
Archive
Author: The iSpot Team

Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More

iSpot has just been ranked the 9th fastest-growing technology company in North America on Deloitte’s 2017 Technology Fast 500! The Deloitte Technology Fast 500 awards acknowledge companies who, while experiencing rapid growth, successfully combine technological innovation and entrepreneurship to reset industry standards and change the way business is carried out. We’ve spent the past five… Read More

We’ve introduced a new Attention Analytics product module into our platform. This product makes it easy for TV advertisers to see when viewers are tuning out or growing tired of specific creatives, and is comprised of 3 critical metrics: Attention Score Attention Score measures viewer attention, based on a viewer’s tendency to interrupt an ad… Read More

Lexus will be airing one 30-second commercial during the second quarter of Super Bowl 2017 for its new LS and LC vehicles. The teaser ‘Man & Machine’ features actress Minnie Driver as the new voice of the brand and will be coming from the ad agency Team One. Lil Buck is also featured. In addition… Read More

Kia will return to the Super Bowl for its eighth straight year with an ad from David & Goliath, its agency of record since 2000. The brand released two teasers, ‘Run’ and ‘Iceberg’, both featuring Melissa McCarthy. Last year’s 60-second spot, ‘Walken Closet,’ starring Christopher Walken came in 31st place by digital engagement on game… Read More

KFC is debuting its first official in-game Super Bowl commercial during the fourth quarter of the Big Game with a 15-second spot. The ad, titled ‘Colonel vs. Colonel’ features Billy Zane as the Colonel who loves gold so much, he’ll put it on his legs, thighs, and tenders. Rob Riggle is also featured, trying to… Read More

Budweiser, a staple of Super Bowl advertising, is set to air one 60-second commercial during Super Bowl 2017. Coming from ad agency Anomaly, the ad, ‘Born the Hard Way,’ celebrates the brand’s 141 years of business. The commercial shows the story of Budweiser’s founder, Adolphus Busch, and his journey from Germany to St. Louis, where… Read More

Bud Light will be advertising in Super Bowl 2017, but with a new approach. The beer brewer is set to air one 60-second commercial with its new tagline ‘Famous Among Friends.’ A one minute, thirty-five-second teaser, ‘Ghost Spuds’ has been released. In the teaser, the brand revives the original party animal, bull terrier Spuds MacKenzie,… Read More

Pepsi returns as the Super Bowl Halftime Show title sponsor for the fifth year running. The 2017 Pepsi Zero Sugar Super Bowl LI Halftime Show will feature Grammy Award winner Lady Gaga. Pepsi has already begun releasing a several series of teasers ahead of the game, including a Super Bowl countdown and a party planning… Read More

Throughout the 2016 NFL Season, including playoffs through the NFC and AFC championship games, 706 brands have run 2,901 spots 39,877 times across NFL broadcasts, for a total estimated media spend of $4.2 Billion. These brands represent 144 Industries, which spread their spots across 7 networks [CBS, FOX, NBC, ESPN, NFL Network, ABC & ESPN… Read More