Online Views Of Super Bowl Content Highest In 5 YearsMediaPost, 1/31/19 Super Bowl Commercials: What Can We Expect From Tech?Twice, 1/31/19 Watch the newest commercials on TV from Hyundai, ProFlowers, Lowe’s and moreAdAge, 1/31/19 Super Bowl Commercials: What Can We Expect From Tech?Twice, 1/31/19 Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis… Read More
Super Bowl Update: Digital Buzz Is Building On Super Bowl Sunday 2018, same-day leads against a $5 million price tag yielded conversions in the $27-$100 range. But when we mapped TV ad exposures to sales activity in a 7-day window for one customer, that price dropped to $4.40, and $3.41 after 14 days. So the… Read More
Since 2014 iSpot has been your destination for information and analytics for Super Bowl TV ads – and 2019 is no different. Behind the scenes, our team at iSpot is all-hands-on-deck so we can ingest, sanitize, and report on Super Bowl ad performance in real-time. In the hours that follow the big game, we will… Read More
iSpot.tv has been named one of the “19 Most Intriguing Ad-Tech and Mar-Tech Firms of 2018” by Business Insider. iSpot.tv also made Business Insider’s 2017 version of the list – “19 Most Interesting Ad-Tech Upstarts of 2017,” ranking #16. This year Business Insider veered away from highlighting pre-IPO companies generating the most buzz, opting to… Read More
Research Now SSI, a global leader in first-party data and data services, has partnered with iSpot.tv, the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy. The combination of iSpot’s extensive experience and scale in TV ad analytics with Research Now SSI’s industry leading… Read More
Check out iSpot’s Special 2018 Black Friday Report. Download iSpot’s 2018 Black Friday Report
The Trump Administration is pushing a new proposal to force Pharma companies to list prescription drug prices in TV ads. The jury is still out on whether this new requirement will stand and ultimately help drive drug prices down, while others are speculating how the move might impact the TV advertising industry with Pharma being… Read More
iSpot.tv announced it ranked No. 171 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. iSpot.tv grew 572 percent during this period. This is the second consecutive year that iSpot has appeared on the list since being founded in 2012…. Read More
At iSpot.tv, we call ourselves “professional TV watchers”, but what we actually do involves far more than just watching. At the core of what makes iSpot unique is our ad catalog, which is the most robust and accurate library of TV ad creatives in the industry. In fact, if you’ve ever googled a commercial, chances… Read More
iSpot.tv has been bringing digital-like metrics to TV Advertising for years, providing our clients with best-in-breed media measurement, TV conversion, attention, segment and engagement analytics. Some would believe this is a straightforward process, as easy as taking raw viewing (ACR) data, doing some massaging, putting it in a spreadsheet and, “Voila!” Mission accomplished. The harsh… Read More
iSpot.tv tracks TV ads at scale and produces a wide range of analytics– among them, the propensity for interruptions or “attention.” This week we’re releasing findings from a recent analysis of 37,854 TV commercials across 4.7 million TV ad airings, across all formats, in which we decipher the biggest factors driving interruptions. When viewed at… Read More
Razor Companies Shave TV Spend, Increase Reach *All data from TV ad measurement and analytics company iSpot.tv Jan 1- Aug 31st, 2018 The shaving industry relies heavily on TV to get its message out, with more than a quarter billion ($228.1mm) invested in TV ad campaigns through August 31, 2018. Those dollars have delivered more… Read More