WATCH THE NEWEST COMMERCIALS ON TV FROM WALMART, LANCÔME, STAPLES AND MOREAd Age, 8/9/19 WHY A TUCKER CARLSON ‘HOAX’-RELATED ADVERTISER BOYCOTT WON’T WORKAd Age, 8/9/19 Network Spotlight: Advertising and Viewership Trends for NBCTVREV, 8/8/19 After mocking Apple, Samsung removes the headphone jack from its new phonesCNBC, 8/8/19 WATCH THE NEWEST COMMERCIALS ON TV FROM AMAZON,… Read More
iSpot is the respected leader in the industry because of our measurement grade data. It starts with our Editorial Team, who updates and maintains our TV Ad Catalog, but that is only the beginning. You know that part of the story, but the best dataset for TV ads needs the best data science to generate… Read More
Is unified measurement across linear and OTT ad buys part of your CTV strategy? Disruptive Brands use iSpot’s OTT measurement solution to understand incremental reach over linear and business outcomes compared to linear. We measure OTT across all major providers, streaming media players and devices. With a CNBC study showing that 57% of Americans have… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM TARGET, COORS LIGHT, JC PENNEY AND MOREAd Age, 8/2/19 WME LANDS NFL SUPERSTAR TOM BRADYAd Age, 8/2/19 ‘Lion King’ Movie Delivers At Box Office, National TV Ad Spend Grows MediaPost, 8/2/19 Fast Twitch: Female Gamers Are All the Rage, And This Young Hollywood Talent Agent Is Cashing InForbes,… Read More
The first half of 2019 is officially over, so we have taken some time to examine some of the commercials that have received the most attention according to our Attention Index, which measures the propensity of consumers to interrupt “ad play” on a second by second basis. Because iSpot measures TV ads at scale, we… Read More
Viewership Deep Dive: ABC’s ‘The Bachelorette’B&C, 7/26/19 WATCH THE NEWEST COMMERCIALS ON TV FROM PELOTON, BURGER KING, CRAYOLA AND MOREAd Age, 7/26/19 How the World’s Biggest Companies Fight to Stay AheadFortune, 7/25/19 Cadillac Again Tops Most-Seen Auto Ads ChartWardsAuto, 7/25/19 WATCH THE NEWEST COMMERCIALS ON TV FROM VERIZON, OLD SPICE, JC PENNEY AND MOREAd Age,… Read More
Amazon Lets Prime, Echo Take Center Stage for TV Advertising TVREV, 7/19,19 Cadillac Stands Atop Most-Seen Auto Ads ChartWard’s Auto, 7/18/19 THE CRAZYSEXYDUMB CAST OF ‘LOVE ISLAND’ DRAWS YOUNGISH BLOOD TO CBSAd Age, 7/18/19 WATCH THE NEWEST COMMERCIALS ON TV FROM XFINITY, OREO, ADIDAS AND MOREAd Age, 7/18/19 WATCH THE NEWEST COMMERCIALS ON TV FROM… Read More
The first half of 2019 is officially over. Let’s take a look at top-line trends for the industries spending the most on TV advertising. The data below covers Jan. 1 through Jun. 30. Top Ten Rankings by Industry Key Insights: The Top Five ranking of industries that spent the most did not change from 2018… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM JEEP, NIKE, GATORADE AND MOREAd Age, 7/12/19 Sprint to Sell 5G Phones NationwideLight Reading, 7/12/19 Marketing Machine Shaq O’Neal Gets Personal With Endorsements, Epson Is Latest DealMediaPost, 7/12/19 Pfizer’s Xeljanz drops off top June TV spenders list—and Gilead’s Biktarvy fills the voidFiercePharma, 7/11/19 Kia Leads Most-Seen Auto Ads… Read More
Food Network Gives ‘Chopped Junior’ TV’s Biggest Promo Push for the Second Week in a RowBroadcasting & Cable, 7/3/2019 WATCH THE NEWEST COMMERCIALS ON TV FROM REALTOR.COM, DOWNY, KFC AND MOREAd Age, 7/2/19 ‘Spider-Man: Far From Home’ Tops Studios’ TV Ad SpendingVariety, 7/2/19 Box-Office Revs For Q2 Movies Are Down, But Media Spending HigherMediaPost, 7/1/19… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM LOWE’S, GOLDEN CORRAL, GUITAR CENTER AND MOREAd Age, 6/28/19 WATCH THE NEWEST COMMERCIALS ON TV FROM SPRINT, ACORNS, HBO AND MOREAd Age, 6/27/19 L’Oreal’s Camille Kroely Talks Personalizing AdsVariety, 6/27/19 Jeff Goldblum & BETC Paris’ Stephane Xiberras Talk CreativityVariety, 6/27/19 Freewheel’s David Clark Talks Recent Comcast-Charter MergerVariety, 6/27/19… Read More
TV Summer Promotions: Airings See Slight Uptick, But Media Value SoarsMediaPost, 6/21/19 GoSpotCheck Gains Valuable Leadership Expertise with Five Additions to Management TeamMarTech Series, 6/21/19 (originally published in Cision PR Newswire) Wyclef Jean Warns Democrats: ‘Trump Can be Re-Elected’Variety, 6/21/19 WATCH THE NEWEST COMMERCIALS ON TV FROM PEPSI, ANCESTRY, VISIT LAS VEGAS AND MOREAd Age,… Read More