Fox Integrates iSpot business outcome and audience validation measurementRapid TV News, 10/17/19 Fox Corporation and ad measurement and attribution company iSpot.tv announced a dealCynopsis, 10/17/19 Most-Seen Car Ad Again Features McConaughey, AviatorWards Auto, 10/17/19 Fox Corp. Forges Deal With TV Ad Measurement Firm iSpotDeadline, 10/16/19Syndication: Yahoo! News, Digital Media Wire … Fox Partners With iSpot.tv… Read More
As the TV market moves to greater transparency it’s also turning into a performance based ad platform that works for buyers and sellers. We are excited to announce that Fox Corporation is using business outcome and impression validation measurement from iSpot.tv. Employing iSpot’s conversion methodology, Fox will have the ability to capture all sales funnel… Read More
NBCU Cable Networks Refuse to Air Trump Campaign Ad Aimed at Joe BidenWall Street Journal, 10/10/19 — read article here Sports Fantasy TV Spend Higher As The NFL Season Kicks OffMediaPost, 10/10/19 McConaughey Keeps Lincoln Atop Most-Seen Auto Ads ChartWard’s Auto, 10/10/19 AbbVie’s first campaign for Humira follow-up Skyrizi hits TV airwavesFiercePharma, 10/10/19 Trump Administration,… Read More
DISNEY’S NETFLIX BAN IN CONTEXT: KIND OF A MICKEY MOUSE MANEUVERAd Age, 10/4/19 Next Salvo in the Streaming Battle: Disney’s ABC, FX, and National Geographic Won’t Run Netflix AdsFortune, 10/4/19 Walt Disney banning Netflix ads on its TV networks: reportMarketWatch, 10/4/19 MasterCard Harnesses Spend Data For Marketing, CMO Rajanmannar SaysBeetTV, 10/4/19 WATCH THE NEWEST COMMERCIALS… Read More
We’re happy to share that iSpot.tv has received the “2019 Tech Impact Gold Award for Marketing/Analytics” by Seattle Business magazine. The Tech Impact Awards recognize companies in Washington state that are using technology to have a significant impact on business, industry or society. “There is so much incredible innovation coming out of the Seattle area… Read More
iSpot.tv Building TV Attribution Platform for Target’s RoundelBeetTV, 9/27/19 OMNICOM CUTS TIES WITH EMBATTLED E-CIGARETTE MAKER JUULAd Age, 9/27/19 House subcommittee asks e-cigarette companies to stop advertisingCNBC, 9/26/19 How Direct-to-Consumer Brands Are Branching Out Beyond TVTVREV, 9/26/19 Progra-manual: First Party Data’s Effect On The Move Toward AutomationAdvertising Week, 9/25/19 Juul suspends broadcast, print and digital… Read More
NFL Season’s First Two Weeks Drive 3% More Viewers, 4% Gain In National TV Ad Dollars MediaPost, 9/20/19 VIACOMCBS HAS A ROLE TO PLAY IN THE NFL’S YOUTH MOVEMENT Ad Age, 9/20/19 Nissan Still No.1 on Most-Seen Auto Ads ChartWard’s Auto, 9/19/19 E-Cigarette Brands Spent $57 Million on TV Ads This Year, Including 54% to… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM EBAY, H&M, ALLSTATE AND MOREAd Age, 9/13/19 The Fashion Resale Market Could Outpace Predictions, But This May Hold It BackForbes, 9/13/19 Juul says it will keep running ‘Make the Switch’ ad campaign despite FDA concernsCNBC, 9/12/19 WATCH THE NEWEST COMMERCIALS ON TV FROM NINTENDO, SOFI, OVERSTOCK AND MOREAd… Read More
17-PUNT NFL KICKOFF GAME DRAWS 22 MILLION VIEWERSAd Age, 9/6/19 DESPITE OPIOID VERDICT AND TALC LITIGATION, J&J’S REPUTATION REMAINS CLEAN AS LISTERINEAd Age, 9/6/19 ABC Pushes Big On-Air Promos For New Fall ShowsMediaPost, 9/6/19 A YEAR AFTER FACING STEEP DECLINES, NFL AD PRICING IS ON THE REBOUNDAd Age, 9/6/19 Busting 3 Myths on Adapting TV… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM FITBIT, PIER 1, JC PENNEY AND MOREAd Age, 8/30/19 TV Ad Attention Trends: Burger King and Taco BellTVREV, 8/29/19 McConaughey Puts Lincoln Atop Most-Seen Auto Ads ChartWard’s Auto, 8/29/19 WATCH THE NEWEST COMMERCIALS ON TV FROM IBM, MACY’S, BURGER KING AND MOREAd Age, 8/29/19 NFL Increases TV National,… Read More
Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for FoxBroadcasting & Cable, 8/23/19 MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These AlternativesTVREV, 8/22/19 TripAdvisor Drops Outmoded Little Wiser Owl Character From AdsSkift, 8/22/19 ‘Good Boys’ Again Tops Studios’ TV Ad SpendingVariety, 8/22/19 Atom Tickets Strikes Deal With Trade Desk… Read More
Watch the newest commercials on TV from Google, Gucci, Geico and moreAd Age, 8/16/19 A thrifty marketer’s guide to some of TV’s most overlooked audiencesAd Age, 8/15/19 Inscape On Addressable: We’re Never Going To Get There Pushing An End-To-End StackAdExchanger, 8/15/19 The Five Brands Most in Love With ABC’s ‘Bachelor in Paradise’Broadcasting & Cable, 8/15/19… Read More