All News & Events

Pre-Testing for Olympics Ad Success with DICK’s Sporting Goods What does it take to craft an unforgettable Olympics campaign? Learn how DICK’s Sporting Goods used iSpot Creative Pre-Testing to refine their 2024 Olympics campaign creative. How did the brand resonate with a wide audience using emotional scoring to validate creative choices? How was the creative fine-tuned… Read More

How to Take Your Video ROAS to the Max In a world where TV and streaming collide, how do you make your advertising dollars work harder? Join Kyler Blackmore, Media Director at Balance of Nature, and Heather Robertson, Regional Vice President of Brand Partnerships at iSpot, as they dive into measurement best practices and learnings… Read More

Immerse yourself into the future of TV and video ad measurement at the elegant Casa Del Mar. This iSpot hosted event will assemble leading marketers for an afternoon of in-depth discussions on enhancing ad effectiveness through the integration of creative, audience, and outcome measurement across social, digital, streaming, and linear platforms. Discover the latest trends,… Read More

In live sports advertising, audiences are everywhere and precision is everything. Old ways of accounting for viewership and outcomes no longer work. The key to success is maximizing the impact of cross-screen ads with new forms of precise measurement that didn’t previously exist—across all screens and throughout the full ad life cycle.  Uncover the dynamics… Read More