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The Streaming Measurement Shift: From Chaos to Control From shifting viewer behaviors to fragmented platforms and walled gardens, streaming advertising is riddled with complexities. In this session from TV Disrupt 2024, you’ll learn firsthand from leading brands about innovative measurement strategies for overcoming these hurdles, and the specific metrics and insights they find most valuable… Read More

Future-Proofing TV & Video Advertising: Buy and Sell-Side Perspectives In this session from TV Disrupt 2024, Matt Sweeney, Chief Investment Officer at GroupM, and John Halley, President of Advertising at Paramount, discuss the significant shifts in TV and video advertising, focusing on the integration of streaming, the importance of data-driven audience targeting, and the critical… Read More

A Pragmatic Guide to TV Measurement with DriveTime Head of Marketing In this session from TV Disrupt 2024, Kyle Tassinari, Head of Marketing at DriveTime, delivers a comprehensive overview of how modern measurement and attribution solutions have drastically improved media buying strategies. Tassinari details how iSpot Unified Measurement has allowed DriveTime to optimize its media… Read More

Brewing Brilliance: How Guinness Crafted the Highest Performing Alcohol Ad Unravel the secrets behind the iconic Guinness ad campaign starring Jason Momoa, delving into why the creative is one of the highest-scoring alcoholic beverage ads of all time. Hear from Aamir Raj, Senior Brand Manager for Guinness at Diageo, and Peter Daboll, Chief of Strategy… Read More

Unlocking Ancestry’s Cross-Platform Measurement Playbook This engaging fireside chat with Catheline Leung, Senior Director of Brand Media at Ancestry, reveals how Ancestry leveled up its TV and streaming ad measurement playbook. Catheline will reveal key insights from tackling challenges such as achieving incremental reach and breaking down data and team silos. Additionally, learn how custom… Read More

Streaming Synergy: Inside the Roku-iSpot Partnership Take a closer look at the partnership that’s transforming the streaming ad measurement landscape. Join us for an insightful fireside chat with Ziggy Zografakis, Director of Ad Product Partnerships at Roku, as he dives into Roku’s expanded partnership with us and how this collaboration is driving innovation in cross-platform… Read More

BISSELL’s Path to Transparent Cross-Platform Measurement Streaming ads are transforming the advertising landscape, but with great opportunity comes great complexity. For BISSELL, what started as an exciting new channel quickly revealed a critical blind spot—lack of transparency into ad performance. But rather than back down, BISSELL turned this challenge into a game-changing opportunity. In this… Read More