iSpot is honored to be recognized as the Hottest TV Measurement Company of 2022 in Adweek’s annual Hot TV List. Adweek’s annual Hot List is an industry standard that awards the best and brightest brands in TV, media, digital and tech. This comes off a pivotal year for iSpot, with high-level acquisitions, investments, and partnerships that all support iSpot to accurately assess the value of linear and streaming programs and ads.
iSpot has had an exciting 2022, starting off with the announcement from WarnerMedia that iSpot was selected as a leading alternative measurement partner. This news was quickly followed up with NBCUniversal’s decision to bring iSpot forward as the first alternative measurement company certified by NBCU for use as currency in the purchasing of national advertising campaigns.
iSpot has continued expanding its currency offerings with the acquisition of Tunity and a recently announced partnership with Conviva, the leading streaming analytics platform, with the goal of accelerating the time to market for cross-platform program and ad ratings.
This spring, Goldman Sachs invested $325 million into iSpot to accelerate the growth and development of alternative currencies, cross-screen measurement capabilities, and the expansion of customer success.
As the TV landscape continues to evolve, fast measurement that accurately captures every second of ad and program consumption across devices gives brands, agencies and networks the granular analytics and agility needed to make smarter TV ad decisions. No matter what the future may hold for TV advertising, iSpot is ready to measure it.