Hundreds of brands have their TV advertising debut per year but what effect does this have on TV advertising as a whole? Our most recent report answers this question by identifying the trends created by first-time and inactive TV advertisers over the last three years.
Here’s a sneak peak:
– The total number of new advertisers went from 2,051 in 2014 down to 1,806 in 2015 where it held (mostly) steady last year at 1,790
– Net new revenues to TV represent $1.75-1.9 Billion annually
– Growth in new advertising is driven by new medicines, technology products and gaming platforms and websites.