In these final days leading up to Super Bowl 50, brands are not only promoting their ads, but releasing them in full before the game. So far this week, 22 advertisers have come out with new Super Bowl pre-releases and teasers, bringing the total up to 44. As a result, the competition for online attention is heating up. Even big names like Audi and Bud Light are seeing less of the limelight due to the sheer volume of new Super Bowl content that is now available to the public.
That being said, some brands have managed to rise to the top of the digital conversation. See the top performing new Super Bowl spots of the week below.
Top 10 New Super Bowl Releases by Highest Digital Engagement*
1. Heinz, ‘Wiener Stampede’ 11.3%
2. Hyundai, ‘Ryanville’ 5.0%
3. Mini USA, ‘Defy Labels’ 4.3%
4. NFL, ‘Super Bowl Babies Choir’ 4.0%
5. Skittles, ‘The Portrait’ 1.4%
6. Honda, ‘New Truck to Love’ 1.2%
7. LG, ‘Man From the Future’ 1.0%
8. Kia, ‘Walken Closet’ 0.9%
9. Hyundai, ‘The Chase’ 0.9%
10. T-Mobile, ‘Restricted Bling’ 0.8%