Last night’s farewell to David Letterman saw a bonanza of ads across a variety of advertisers. The final “Late Show” featured no less than 69 national TV commercials from 46 different brands. While a number of advertisers ran multiple different ads, some advertisers ran the same ad twice, with A24 Films airing the “Ex Machina” trailer a grand total of five times.
It was a historic night for television and advertisers packed in commercials into all shapes and sizes. We saw a couple of 60-second spots from Ford and a 90-second buy-in over two ads from The Church of Scientology. The 77-minute special saw eight movie trailers of varying lengths, while Snickers was among a dozen advertisers that aired a 15-second spots. Snickers’ “Brady Bunch” spot also earned top spot when it came to Digital Share
of Voice with a 25 percent share. CBS went light on its own promotion for seven shows.
Let’s take a look at the ad highlights from that night:
While the 33-year late-night talk show veteran bows out, iSpot.tv will be have all the stats for when the “Late Show” returns with a new host, Stephen Colbert, this September.