Year-in-Review: What Happened in TV Advertising in 2020?

There’s no doubt about it, 2020 has been an exceptionally strange year, with the television ecosystem upended almost overnight in March due to the coronavirus pandemic and resulting production shutdowns and tentpole-event delays. Many industries, especially those impacted the most by stay-at-home orders, had to quickly pivot and rethink their TV advertising strategies.

This 2020 year-in-review report provides insights on the industry, brand, spot, network and show levels, with rankings by impressions as well as YoY changes. Additionally, you’ll find deep-dive sections on auto makers, direct-to-consumer (DTC) brands, and streaming services.