FOX NETWORKS: FOX, FOX News, FOX Sports 1, FX, FXM, FXX, National Geographic, & Nat Geo Wild
After last season’s experiment to eschew the traditional pilot process for straight-to-series pickup, Fox Networks is going back to the traditional model. Backing that is a focus on big names and comedy. Rob Lowe and John Stamos are both carrying their respective new shows on the network.
Meanwhile Fox News is laying its viewing bets on the runup to the 2016 presidential election, with an unspecified focus on live events and pre-election coverage. In particular, Fox is taking aim at the morning news program slot to compete with the likes of “Good Morning America” and “Today.”
Meanwhile in sports, Fox’s acquisition of the rights to the U.S. Open means more golf ads across all Fox properties, both for the Open and other tournaments Fox will air, as well as for the game of golf in general funded by the USGA.
But what’s really worth watching is how the consolidation of Fox’s cable and broadcast ad unites, with the subsequent layoffs that occurred, will impact its advertising strategy across the board.
Overview:
In the last 12 months, FOX has run ads for 1,606 brands across over 94k commercials.
This year alone FOX has aired commercials for 1,106 brands with 30,013 commercials.
Spending patterns in 2015:
The network receives the bulk of its advertising dollars from: Auto Makers (15.33%), Fast Food (7.2%), Wireless Electronics (6.52%), Movies (6.33%) and Insurance Companies (5.81%)
The brands most active on the network include: Ford (3.44%), Warner Bros. (2.55%), GEICO (1.85%), Toyota (1.41%) and Verizon (1.28%)
*TV Network promotions account for 11.83% of in network and out of network spend values
***more spend data available below
Engagement in 2015:
The industries most likely to generate a digital response: Wireless Electronics (16.88%), Auto Makers (9.4%), Fast Food (9.34%), Insurance Companies (8.9%) and Candy/Gum Manufacturers (6.09%)
The brands most likely to generate a digital response: AT&T (6.72%), DirecTV (5.52%), GEICO (5.38%), Sprint (5.33%), T-Mobile (3.66%) and Mountain Dew (3.47%)
MORE:
FOX News Overview
In the last 12 months, FOX News has run ads for 1,414 brands, across 221,255 commercial spots.
This year alone FOX News has aired commercials for 902 brands, with 72,151 commercials.
FOX Sports 1 Overview
In the last 12 months, FOX Sports 1 has run ads for 1,039 brands, across 207,132 commercial spots.
This year alone FOX Sports 1 has aired commercials for 654 brands, with 64,364 commercials.
FX Overview
In the last 12 months, FX has run ads for 1,249 brands, across 255,221 commercial spots.
This year alone FX has aired commercials for 836 brands, with 80,880 commercials.
FX Movie Network Overview
In the last 12 months, FXM has run ads for 304 brands, across 70,123 commercial spots.
This year alone FXM has aired commercials for 191 brands, with 22,879 commercials.
FXX Overview
In the last 12 months, FXX has run ads for 718 brands, across 206,469 commercial spots.
This year alone FXX has aired commercials for 464 brands, with 67,394 commercials.
National Geographic Overview
In the last 12 months, National Geographic has run ads for 915 brands, across 193,196 commercial spots.
This year alone National Geographic has aired commercials for 576 brands, with 60,643 commercials.
Nat Geo: Wild Overview
In the last 12 months, Nat Geo: Wild has run ads for 665 brands, across 164,042 commercial spots.
This year alone Nat Geo: Wild has aired commercials for 414 brands, with 51,943 commercials.
FOX TOP SPENDERS:
