UNIVISION NETWORKS: Univision and Galavision
Overview:
In the last 12 months, Univision has run ads for 540 brands across over 125k commercials.
This year alone Univision has aired commercials for 392 brands with 41,911 commercials.
Spending patterns in 2015:
The network receives the bulk of its advertising dollars from: Auto Makers (8.63%), Fast Food (6.34%), Wireless Electronics (5.41%), Skin & Foot Care (5%) and Movies (4.14%)
The brands most active on the network include: Nissan (2.78%), St. Jude Children’s Research Hospital (2.52%), Xoom – a digital money transferring company (2.22%), McDonald’s (1.99%) and La Fundacion Para Una Vida Mejor – “the Foundation for a Better Life” (1.95%)
*TV Network promotions account for 2.15% of in network and out of network spend values
***more spend data available below
Engagement in 2015:
The industries most likely to generate a digital response: Movies (19.94%), Fast Food Restaurants (12.43%), Wireless Electronics (9.83%), the Military (7.5%) and Frozen Foods (6.67%)
The brands most likely to generate a digital response: McDonald’s (10.33%), U.S. Army (7.49%), Pantelion Films (7.14%), Totino’s (6.67%) and Sprint (5.82%)
MORE:
Galavision Overview
In the last 12 months, Galavision has run ads for 469 brands, across 220,632 commercial spots.
This year alone Galavision has aired commercials for 342 brands, with 73,408 commercials.
UNIVISION TOP SPENDERS:
