Pepsi returns as the Super Bowl Halftime Show title sponsor for the fifth year running. The 2017 Pepsi Zero Sugar Super Bowl LI Halftime Show will feature Grammy Award winner Lady Gaga. Pepsi has already begun releasing a several series of teasers ahead of the game, including a Super Bowl countdown and a party planning series in which they partner with Tostitos. In the Tostitos campaign, the teasers star Baltimore Ravens Quarterback Joe Flacco and Denver Broncos linebacker Von Miller, and show how you can plan the perfect Super Bowl party with a little help from Pepsi and Tostitos. Last Super Bowl, in addition to sponsoring, Pepsi aired one ad starring Janelle Monae. The commercial, ‘The Joy of Pepsi,’ showed the singer dancing to iconic songs from different decades and took 42nd place in our overall digital engagement rankings with 0.57% Digital Share of Voice.
Pepsi Super Bowl 2017 Teaser, ‘Countdown: 3 Days’ Song by Lady Gaga
Are you ready yet? Only three more days until Lady Gaga takes to the field for the Pepsi Zero Sugar Super Bowl Halftime Show!
Duration: 20s
Status: Online-Only
Advertiser: Pepsi
Advertiser Profiles: Facebook, Twitter, YouTube, Pinterest
Song: A-YO – Lady Gaga
Mood: Active
Super Bowl Commercial: Super Bowl LI, 2017, TBD
Events & Venues: Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors: Lady Gaga
Agency: BBDO, TBWA Chiat Day, Firstborn
iSpot.tv Review
Pepsi is the official sponsor of the 2017 Pepsi Zero Sugar Super Bowl Halftime Show featuring Lady Gaga. Last year, Pepsi aired a commercial titled “Joy of Pepsi” featuring Janelle Monáe that ended up ranking #33 on the iSpot.tv Super Bowl Ad Performance Report with .80% digital share of voice, 21,409 social actions, 143,644 earned views and 58.6 million TV impressions.
Pepsi – Super Bowl 2017 Pre-game Performance
| Performance Insights
Digital SOV: 4.47% Social Actions: 90,380 Earned Views: 2,528,868 Sentiment: n/a Gender: 27% Males | 73% Females Primary Age: 35-54 (31%) Tune Out Rate: n/a |
Media Measurement
Online Views: 31,522,214 Social Impressions: 14,330,005 TV Impressions: 2,975,957 Facebook Views: 9,283,775 Airings: 7 Est. TV Spend: $1,270 |
Pepsi – Super Bowl 2016 Pre-game Performance
| Performance Insights
Digital SOV: 0.80% Social Actions: 36,283 Earned Views: 745,801 Sentiment: 92% positive Gender: 33% Males | 68% Females Primary Age: 25-34 (29%) Avg. View Rate: n/a |
Media Measurement
Online View: 5,412,941 Social Impressions: 40,025,708 TV Impressions: n/a Facebook Views: 4,667,140 Airings: Online-Only Est. TV Spend: $0 |
Pepsi – Super Bowl 2016 Game Day Performance
| Performance Insights
Digital SOV: 0.80% Social Actions: 21,409 Earned Views: 143,644 Sentiment: 96% positive Gender: 51% Males | 49% Females Primary Age: 25-34 (34%) Avg. View Rate: n/a |
Media Measurement
Online View: 150,089 Social Impressions: 58,805,353 TV Impressions: 58,606,871 Facebook Views: 6,445 Airings: 2 Est. TV Spend: $2,478,616 |
Pepsi – Super Bowl 2016 Overall Performance
| Performance Insights
Digital SOV: 0.72% Social Actions: 100,148 Earned Views: 1,547,419 Sentiment: 87% positive Gender: 37% Males | 63% Females Primary Age: 25-34 (31%) Avg. View Rate: n/a |
Media Measurement
Online View: 6,236,248 Social Impressions: 194,668,007 TV Impressions: 58,968,233 Facebook Views: 4,688,829 Airings: 3,460 Est. TV Spend: $11,240,733 |