We’ve made it even easier to prove the value of your network and programming with three new features – a Spend Comparison tool, Daypart reports, and Audience demographics – plus newly enhanced impressions data.
Spend Comparison
Want to know if an advertiser is shelling out primetime bucks on a competing network?
Introducing the ultimate ad sales intelligence tool! Our new Spend Comparison feature gives a completely transparent view of where ad dollars are being spent.
Stay up-to-date on where advertisers are ramping up and where they are pulling back. The Spend Comparison tool allows you to easily analyze changes in brand spend patterns over time and hone in on how they’re behaving on specific networks.
Daypart Reports
Build your client portfolio and offerings with proven data on the value of your dayparts.
Daypart reports reveal exactly where brands are advertising and where they are seeing results. Using this comprehensive ad sales intelligence, discover new opportunities based on how impressions, digital engagement, and view rates vary by day of week and time of day.
Audience Demographics
Give your ad sales teams the upper hand. Age and gender demographics make it easy to show the value of your programming with clear data on who your network is reaching.
Have advertisers who want to reach a primarily young female demographic? We’ve broken out impressions by: Males 18 – 34, 35 – 54 and 55+ and Females 18 – 34, 35 – 54 and 55+.
Enhanced Impressions
Undoubtedly, television viewing has changed. For the most accurate time-shifted & VOD impression attribution possible, we’ve developed new ad sequencing technology.
Our updated proprietary impression algorithm compares the sequence of ads detected on over eight million smart TV’s to known linear ad sequences, uniquely identifying an ad’s original broadcast with 98% accuracy.