Inside the Report
While athletes across the globe competed in Rio – Nike, UnitedHealthCare, Samsung, GEICO, McDonald’s and others competed (and spent $1.2 billion) for the attention of viewers on TV screens back home.
The 2016 Olympic games saw 420 brands run 883 different creatives, ranking in 18.7 Billion TV ad impressions with 20,124 airings.
Here’s a sneak peek:
