With the kind of ad volume we’re seeing during the Olympics telecasts across NBC and its sister networks (NBC Sports, USA Network, BRAVO, MSNBC and CNBC), just about every conceivable type of industry is represented — but some categories and brands are standing out as the biggest, most enthusiastic backers of Rio 2016 programming.
Across the first six days of the Summer Olympics telecasts on NBCU networks, 323 brands have run 605 spots a total of 6,357 times, racking up nearly 6.39 billion TV ad impressions, 5.9 billion of which were live. Auto makers alone are closing in on nearly a billion of those ad impressions (specifically, 979.4 million) followed by TV networks (NBC has been running a heavy slate of promos for its fall series), auto & general insurance companies, movie studios and banks & credit cards.
Top Industries by Impressions
When viewed through a specific brand lens, NBC comes out on top (thanks to all those promos), followed by BMW, VISA, Chevrolet and Samsung Mobile.
Top Brands by Impressions
The ads taking home the gold for exposure so far? Not counting NBC promos, these are the top 5 ads that have aired during the Olympics during the first six days of telecasts, ranked by impressions:
1. VISA: ‘The Carpool to Rio’ Ft. Missy Franklin, Kerri Walsh Jennings
122.7 million impressions
2. Chevrolet: ‘Up: Camaro, Equinox, Malibu, Silverado HD’
122.6 million impressions
3. Samsung Galaxy Note 7: ‘More Everything’
87.8 million impressions
4. Exxon Mobil: ‘To Do List’
85.9 million impressions
5. Walt Disney Pictures: ‘Pete’s Dragon’
81.9 million impressions