UPDATE [Friday, Feb. 5, 2016, 6:00 p.m. PT] — A cavalcade of costumed dachshunds has inspired consumers to share and re-post for Heinz Ketchup. Its “Wiener Stampede” commercial has racked up more than 440,000 social actions, the most of any pre-Super Bowl 50 ad or teaser, according to iSpot.tv data.
A bit behind Heinz is the hugely popular Pokémon 20th anniversary campaign, at over 346,000 social actions. Meanwhile, Hyundai has prompted more than 257,000 social actions, taking third place.
Heinz Ketchup
- Sentiment: 98% positive
- Gender: 25% Males | 75% Females
- Primary Age: 45-54 (21%)
- National Airings: 1
- Est. TV Spend: $16,746
Pokemon
- Sentiment: 97% positive
- Gender: 73% Males | 27% Females
- Primary Age: 18-24 (36%)
- National Airings: Online Only
- Est. TV Spend: $0
Hyundai
- Sentiment: 89% positive
- Gender: 49% Males | 51% Females
- Primary Age: 25-34 (31%)
- National Airings: Online Only
- Est. TV Spend: $0