March Madness Advanced Audiences Snapshot
Unlock insights into the programs avid basketball fans are migrating to after the men’s & women’s tournaments wrap—plus demographic breakdowns and shopping behavior.
March Madness is a powerhouse TV event, pulling in millions of fans over a four-week blitz. But when the tournaments conclude, these viewers don’t disappear—they shift their attention to other programming.
This report taps into advanced audience data to reveal where avid basketball fans go once the tournaments end—from top-tier sports leagues to everyday reruns. It also provides insights into household demographics, regional concentrations, and shopping behaviors.
With this analysis, advertisers and media planners can extend campaign strategies beyond March, engaging valuable basketball audiences year-round while maximizing media efficiency.
Inside the Report
- Which sport league attracts up to 89% of Women’s March Madness households in the off-season.
- Nearly 75% of avid viewers own homes, signaling strong consumer buying power.
- About 80% of basketball households actively seek deals when shopping—perfect for value-driven messaging.