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End-to-End

End-to-End Creative Audience Outcome

measurement success stories that have helped advertisers drive video ad effectiveness.

“ This partnership expansion is going to allow marketers, through iSpot and through us, to understand what the value of those different units and advanced ad formats are. ”

“ We've always valued the technical expertise that iSpot brings to the table, along with their methodological rigor and openness to working with us as our business has expanded and evolved. ”

“ One of the reasons we've chosen iSpot to expand our partnership and move into a new phase of collaboration in the measurement space is because we've always valued the technical expertise they bring to the table, their methodological rigor, and their openness to working with us as our business has grown and evolved. ”

“ Back in the day, we simply bought a spot and received a report with the ratings for that spot, which we then shared with our clients. Now, the questions have evolved: Where was the placement? Were people actually watching it? Did they take a bathroom break during the commercial? How do we gain that level of insight? It's challenging, but with the technology that iSpot provides, we're able to go one step deeper and gain a better understanding of attention metrics. ”

“ We're actually driving more high-impact engagement after viewers see a spot, which allows us to experiment with different types of sports and audiences. ”

“ We're able to use ACR conversion tracking to ask, 'Hey, we ran a spot—did someone actually load up the game later and play it? ”

“ We need to be smarter about where we're making our investments and identify what's having the most impact. That's where iSpot really comes in. ”

“ We use those pre-testing opportunities to make adjustments, allowing us to go live with something that better resonates with the consumer. ”

“ The wealth of data provided by the platform helps us identify opportunities. We definitely want to know how our ads performed, and the direct analysis from the platform enables us to do that. ”

“ We're grateful to have found Ace because it provided a solution that allowed us to test at scale in a cost-effective way. Additionally, we had the advantage of comparing our ads with competitor ads, helping us identify differences and learn from them. This gave us a comprehensive view of how we and our competitors are performing. It also provides us with trends, so we can consistently track changes and measure the impact of any adjustments we make to our creative. ”