Andrew King, GM of CTV at TripleLift, sheds light on one of the advertising industry’s top challenges: delivering impactful, channel-specific creative to help brands efficiently drive outcomes in a complex media world.
Advertisers face a growing need to not only reach their audiences but to do so in ways that blend seamlessly with the context of each channel. The solution? Creative technology that transforms brand assets into dynamic, channel-optimized ad experiences.
TripleLift is disrupting digital advertising with its innovative creative technology, helping publishers monetize content and brands optimize creative across platforms like websites and CTV. By optimizing creative delivery based on each channel’s environment, TripleLift ensures better performance and greater engagement.
Their partnership with iSpot enhances this technology with third-party verification and insight into incremental reach, helping brands target hard-to-reach audiences and measure performance against competitors. With iSpot’s Streaming Competitive, brands get a comprehensive view of industry benchmarks, helping them outsmart the competition and fine-tune cross-platform strategies for maximum results.
As the lines between channels blur and technology accelerates, iSpot and TripleLift stand committed to making advertising better for advertisers, publishers, and users alike.