Auto TV Transparency Report
Uncover the recent strategies and trends driving automaker ad performance across linear and streaming TV—across creative, audience and outcomes.
As the auto industry adapts to shifting consumer demand, supply chain shortages, and inflation, automakers are refining ad strategies to stay competitive. By balancing investments across linear and streaming TV, brands are sustaining visibility and driving performance.
This report uncovers how top automakers are leveraging high-impact placements and creative optimization to engage audiences. It offers competitive benchmarks and highlights emerging trends, revealing where luxury and non-luxury auto brands are gaining ground—and where opportunities await.
More than just a collection of stats, this analysis serves as a roadmap to help automakers navigate the changing market and secure their presence not only on screens but in the minds of consumers ready to buy.
In the Report
- Creative learnings: 8 of the top 10 non-luxury ads in 2024 featured SUVs or pickups.
- Audience insights: Major sporting events deliver impressions to higher shares of auto-intender audiences than other TV programming.
- Outcome takeaways: Reelz, Up TV, and Magnolia Network drove the highest 7-day lift for automakers in Q4.