TV Transparency Series Los Angeles – OpenAP & RPA

TV Currency, Cross-Platform Challenges & Emerging Tech

Join David Levy, CEO of OpenAP, Lisa Herdman, SVP, Executive Director Video Investment and Marketplace Intelligence at RPA and Geoff Ferguson, Senior Business Development Director at iSpot as they share insights on the key developments and trends in the TV industry that have given rise to new TV currency. With Jason Damata, Founder at TVREV, moderating the discussion, you’ll gain valuable perspectives on the definition of “new TV currency,” OpenAP’s role in advancing audience measurement, and the challenges of standardization in a multi-platform world.