TV Transparency Series Boston – Live Sports on TV

Unveiling the Dynamics of Live Sports on TV

Live sports have been one of the threads holding linear viewership together. However, fragmentation resulting from the proliferation of streaming ad inventory and sports channels is making it increasingly difficult to accurately measure audiences and the impact of ad dollars. Don’t miss this opportunity to hear from industry leaders as they discuss the current state of live sports on TV, including the measurement challenges and opportunities that lie ahead.