TV Disrupt 2024 – University of Phoenix, IBM, Balance of Nature & CBS

The Streaming Measurement Shift: From Chaos to Control

From shifting viewer behaviors to fragmented platforms and walled gardens, streaming advertising is riddled with complexities. In this session from TV Disrupt 2024, you’ll learn firsthand from leading brands about innovative measurement strategies for overcoming these hurdles, and the specific metrics and insights they find most valuable in assessing the effectiveness of streaming campaigns.

Speakers include:
– Laura Schmidt, Sr Media Director, University of Phoenix
– Michelle Moore, Paid Media Video Lead, IBM
– Kyler Blackmore, Media Director, Balance of Nature
– Ross Ramunno, VP Cross-Platform Research & Analytics, CBS
– Moderator: Susan Ram, iSpot