2024 Video Ad MVPs: Purchase Intent Drivers
Discover the creative secrets behind this year’s top purchase-intent-driving ads, and uncover insights to craft campaigns that deliver measurable results in 2025.
Purchase intent offers a clear and early signal of an ad’s potential to drive sales. Unlike external factors like market conditions or competitor activity—important but separate from the actual creative—it reveals how effectively video ads influence purchasing decisions.
This report spotlights 2024’s top 15 ads that drove exceptional purchase intent in each brand’s respective category. The analysis breaks down the factors behind their success, offering practical insights to inform future campaigns.
At the core of these standout ads, three key themes took center stage—self-care, escapism, and altruism. Blending personal fulfillment with social responsibility, they shaped the year’s advertising landscape and offer a blueprint for meaningful consumer connections going forward.
Inside the Report
- The top 15 ads that achieved the highest purchase intent scores of 2024.
- A breakdown of what made these ads successful—from relevance to emotional resonance and more.
- Insights into the three consumer trends that defined this year’s ad landscape.