iSpot Transparency Series Chicago – CDW

Achieving Peak Video Ad Performance with Media Insights

How do you achieve peak performance in a highly competitive advertising environment? For CDW, the answer lies in smart, data-driven media strategies. Join Chris Hastings, Senior Media Manager at CDW and Meghan Grienenberger, Senior Director of Brand Partnerships at iSpot, as they share how CDW elevated its recent campaign during March Madness through targeted advertising and strategic media planning.

In this session, you’ll discover how CDW used iSpot’s tools to optimize their campaign for maximum impact. From refining audience targeting to integrating critical data with platforms like The Trade Desk, this discussion dives into how CDW balanced media buys, maximized reach, and drove measurable results.

Key takeaways from this session:

• How CDW used iSpot’s advanced tools to fine-tune their media buys and optimize performance during March Madness
• Insights into the strategic integration of data and audience targeting for better outcomes
• Actionable strategies that can help brands refine their own media approaches for greater success