iSpot Transparency Series Chicago – Bissell

BISSELL’s Path to Transparent Cross-Platform Measurement

Streaming ads are transforming the advertising landscape, but with great opportunity comes great complexity. For BISSELL, what started as an exciting new channel quickly revealed a critical blind spot—lack of transparency into ad performance. But rather than back down, BISSELL turned this challenge into a game-changing opportunity.

In this insightful fireside chat, Jackson Godard, Associate Director of Media at BISSELL and Steve Murtos, SVP of Brand Partnerships at iSpot discuss how the brand navigated the streaming ad landscape and overcame the challenges of opaque performance data. Discover how BISSELL embraced iSpot’s Unified Measurement to gain clearer insights, drive smarter media optimizations, and ultimately improve outcomes across their TV advertising strategy.

Watch this session to learn:

• How BISSELL identified and addressed key transparency gaps in streaming ad performance
• The impact of iSpot’s Unified Measurement in enabling more informed decision-making
• Real-world examples of how smarter optimizations led to better results for BISSELL