Audience First: Best Practices for Advanced Audience Measurement
This guide reveals best practices to help you get the most out of your advanced audience strategy with precise, cross-screen measurement.
The rise of streaming has completely transformed ad targeting, enabling greater personalization and reach of advanced audiences. But with viewers jumping between platforms and programs, staying on top of where and how to reach specific audiences is no small feat.
To unlock the full potential of advanced audience targeting, advertisers are turning to holistic, person-level measurement solutions. By tracking ad performance across linear, streaming, digital, and social viewing, brands can ensure they’re reaching intended audiences, reduce over-saturation, and confidently allocate ad budgets.
This guide reveals five best practices for mastering advanced audience measurement to fuel smarter budget decisions, enhance ad targeting, and drive results across every screen.
