This is part 4 of a 4 part series that explores the benefits of iSpot Data Connect., our next-gen identity and big data infrastructure, engineered for smarter measurement.
In this series, we’ve walked through the value of the iSpot Universe Spine and how big data helps turn fragmented or dispersed data into actionable business insights. To wrap up our series, we’ll explore the role of data matching in illuminating the most impactful takeaways amidst a sea of information.
iSpot Data Connect and its flexible data matching seamlessly integrates granular ad exposure and behavioral TV viewing data with other business-critical data sets, including advanced audience segments and first-and third-party outcome data. The way all these data points are matched with precision, in such a vast pool of inputs, is the ultimate advantage for advertisers. And it’s one reason that brand innovators are leaving traditional measurement systems in favor of a modern, unified – and certified – approach with iSpot.
Understanding Your Challenge: Disconnected Data
You know how important it is to reach the right audience and deliver impact. If not, you run the risk of valuable impressions – and dollars – wasted on people who are unlikely to convert and drive business KPIs. But when your data is scattered across multiple platforms—whether it’s planning tools, DSPs, or DMPs, and media partners—it can feel like you’re swimming upstream to understand what’s working and what’s not.
Benefits of a Flexible Data Matching System
iSpot’s data matching system helps advertisers connect data from different sources to track and measure ads across devices and homes. Here’s how our system helps advertisers get reliable insights to better target their audiences while staying privacy-friendly:
1. Foundational Matching
iSpot Household ID, a unique identifier for each household, lets iSpot track and measure ad performance across platforms without needing to rematch the device using its original data, like an IP address. This link allows advertisers greater clarity to understand their audiences, attribute outcomes, and optimize campaigns.
2. Holistic Audience View
iSpot Data Connect gives a complete audience view by combining data from multiple sources, including smart TVs, streaming platforms, and households, into one unified system, so you can finally get a 360 degree view of your audience and customers.
3. Seamless Connections
Whether working with linear, streaming, or digital ad data, flexibility is required in order to link ad exposure data, audiences, outcomes, and other data sets, to achieve more effective ad campaigns. This means advertisers can directly link audience engagement to real-world outcomes, like conversions or sales, making it easier to measure success.
Simplifying the Complex
Whether driven by a need to exceed internal benchmarks, or to deliver against expectations of a client or partner, more data isn’t the solution by itself. When faced with the pressure to prove the impact of every ad dollar, your insights must be based on data that is representative, matched and unified across screens in order to navigate the complexity of TV advertising today.
To read more about how iSpot Data Connect helps advertisers discover the full potential of their TV media, get our guide today.