NFL Advanced Audiences Report
Gain advanced insights into where NFL audiences are tuning in beyond game day, including key programs, audience behaviors, and strategies for maximizing your ad impact.
The NFL continues to lead in TV ad reach, with ad impressions up over 15% year-over-year during the 2023-24 regular season. As NFL viewership grows, brands are looking for smarter ways to engage this coveted audience beyond live games.
The good news? You don’t have to limit your strategy to game day. This report uncovers how brands can connect with NFL viewers off the field—across other programs, genres and dayparts. From news and late-night shows to popular reruns, NFL fans remain engaged, and this report shows you how to reach them.
Powered by advanced audience insights, the report also reveals the shopping behaviors of NFL audiences and provides strategies for targeting the growing segment of women who watch the NFL. Arm yourself with the data to refine your ad strategy, engage NFL fans year-round, and drive stronger ROAS—all while making the most of your ad budget.
Inside the Report
- Which programs attract up to 63% of NFL viewers when the games aren’t airing.
- A breakdown of the audiences watching news, late-night comedy, and popular reruns.
- Key audience segments and behaviors, including where and how to engage women who watch the NFL.