This is part 3 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement.
Audiences are spread out across linear, streaming, digital and social video environments, shifting viewing devices throughout the day. It’s easy to feel overwhelmed – particularly when your ability to reach and measure key audiences, and hit your brand or business KPIs, is directly tied to the quality and timeliness of the data guiding your decisions. Real-time, precise measurement powered by big data can be your team’s secret weapon. iSpot Data Connect drives this advantage, layering big data on top of an advanced Universe Spine to power the measurement solutions that help de-risk media investments and ensure you’re on track to meet cross-platform campaign goals.
The Big Data Big Picture
The iSpot Data Connect infrastructure gives an identity-first approach to measurement that isn’t just a big data dump—it enables smarter insights to help your team hit targets and optimize media investments with confidence. Here’s how it’s done:
1. Expansive Smart-TV-First Data Collection: With ad exposure and viewing data from over 80 million smart TVs and other devices, Data Connect enables iSpot measurement solutions with granular insights. This extensive scale of smart TV viewing data reduces biases common with smaller panels, while second-by-second, on-the-glass verification ensures precise measurement of audience reach and frequency. Adding in our MRC-accredited ad catalog, granular person-level viewing data, out-of-home TV viewing data and data from walled gardens, our measurement solutions deliver a comprehensive view of ad consumption across diverse channels.
2. Data Enrichment: Beyond first-party data, iSpot integrates additional datasets like third-party DSP and DMP data, large-scale survey results and US Census data. This multi-source approach gives advertisers a more complete, representative view of audience and campaign performance.
3. Advanced Audience Segmentation: Our granular behavior and demographic data allows advertisers and media companies to measure the reach of specific segments that align closely to unique goals. These insights facilitate deeper understandings of audience dynamics, empowering advertisers to deliver campaigns with more relevance, improving engagement.
4. Cross-Platform-Attribution: Data Connect integrates data from linear TV, video, social and streaming services, for a unified, deduplicated picture of how audiences behave as a result of seeing your ads across platforms. This holistic view directly links ad exposure to measurable outcomes, helping you understand the true impact of your campaigns.
5. Privacy-First Compliance: Data Connect safeguards consumer privacy while delivering detailed insights, maintaining compliance and trust with every interaction. iSpot operates in a privacy-first environment, as recognized through the rigorous audits applied as part of our JIC certification and MRC accreditation.
Real-Time Data to Keep Your Team on Target
If it feels chaotic to have fragmented data and insights trickling in from all angles – in different formats, from different sources, and fulfilling different objectives, you’re probably craving a more unified approach. With iSpot Data Connect, advertisers have the confidence to make smarter decisions, de-risk media investments, and keep video and TV campaigns on target.
Download our guide to read more about Data Connect, and how iSpot is harnessing big data to unify cross-screen ad measurement.