Advertising Week NYC
October 7, 2024 - October 10, 2024 • The Penn District, NYC
Join iSpot during this year’s Advertising Week NYC! This dynamic event brings together marketing professionals to uncover new trends, highlight advertising creativity, and learn from industry experts.
Explore iSpot’s innovative sessions and roundtables with other industry leaders throughout the week:
Monday, October 7th at 12:30 PM | How to Reach the 22m Households You Are Missing Out on In the Streaming Age
Did you know Blippi and CoComelon are helping to make purchase decisions in your house? Families are increasingly watching content on streaming. Half of Millennials who have kids in the home spend more time watching kids shows than grown-up shows.
Stage: Creativity Stage
Speakers
- Stu Schwartzapfel, EVP Media Partnerships at iSpot
- Dan’l Hewitt, CRO at Moonbug
Tuesday, October 8th at 11:00 AM | Transparency in Ad Measurement: Unlocking Precision in Pharma
Stage: Innovation Stage
Speakers
- Stu Schwartzapfel, EVP Media Partnerships at iSpot
- Moira McKenna, Head of Identity and Media Partnerships at IQVIA
Tuesday, October 8 at 12:00 pm | Advertising Week Roundtable
iSpot is sponsoring a 2-hour lunch and learn session tailored for brands to deep dive into the evolving landscape of video measurement and discover actionable insights that will transform your brand’s advertising strategy. This is a closed event for brands.
Moderators
- Melissa LaFrance, Sr Account Executive, Brand Partnerships at iSpot
- Yulia Altman, RVP, Brand Partnerships Customer Success at iSpot
Tuesday, October 8th at 3:30 PM | Cross-Platform Watching Requires Cross-Platform Buying
As viewers consume content on their own timetables and on an expanding array of platforms, from linear channels to streaming to CTV and FAST, cross-platform buying is the only way for marketers to achieve meaningful reach and ensure messages are being seen by target consumers. The good news for marketers is that this fragmentation in consumption has come with the arrival of advanced tools like addressable advertising, programmatic buying and data insights that boost relevance and makes reaching the right consumer with the right message in or alongside the right content finally possible.
Stage: Tech Stage
Speakers
- Evan Adlman, EVP Commercial Sales & Revenue Operations at AMC
- Lindsey Woodland, SVP, Client Data at iSpot
Tuesday, October 8th from 5PM – 7PM | iSpot Happy Hour @ Valerie, NYC
Join iSpot as we celebrate Advertising Week NYC. Connect with industry innovators shaping the future of advertising while enjoying hors d’oeuvres and cocktails.
Wednesday, October 9th at 10:35 AM | Can Measurement Keep up with the Pace of Media Evolution?
Panelists will debate and discuss key findings from the Modern Measurement study.
Location: CIMM Summit – 20 Hudson Yards New York
Speakers:
- Helen Katz, EVP of Research at Publicis
- David Porter, Head of Ad Sales Research at Warner Bros Discovery
- Deirdre Thomas, Chief Product Officer at Nielsen
- Leslie Wood, Chief Research Officer at iSpot
- Jon Watts, Managing Director at CIMM
Wednesday, October 9th at 11:30 AM | The Challenges of Measuring Business Outcomes Across Platforms
As marketers continue to navigate today’s fragmented media landscape, accurately measuring business outcomes across linear TV, digital, and streaming platforms has become increasingly complex. This 30-minute panel will explore the evolution of measurement, the emerging challenges, and the solutions being developed to optimize cross-platform performance.
Stage: Media Stage
Speakers
- Travis Scoles, EVP, Advanced Advertising at Paramount
- Lindsey Woodland, SVP, Client Data Science at iSpot.tv
Wednesday, October 9th at 12:15 pm | iSpot & Visa Fireside Chat
Stage: AWS Headquarters, 424 5th Ave
Speakers
- Alison Herzog, Head of Global Corporate Marketing at Visa
- Yulia Altman, Regional Vice President, Brand Partnerships at iSpot.tv
Wednesday, October 9th at 1:10 PM | Measuring Entertainment Across Screens
Stage: Marketplace Stage
Speakers
- Stu Schwartzapfel, EVP Media Partnerships at iSpot
- Jorge Ruiz, Global Head of Marketing at TikTok