ANA Data Analytics and Measurement

If you are going to Chicago for ANA Data, Measurement and Analytics make sure to visit our booth and tune in to our session with Megan Boveri, Chief Media Officer at Pinnacle. Details below

When: Tuesday, September 17, 2024 @ 3:45 PM CT
Where: Atlantic Ballroom

Breaking Down Silos: Streamlined TV Ad Measurement with Pinnacle and iSpot

Discover how iSpot solutions have empowered Pinnacle to optimize media strategies, from avoiding siloed decisions in TV advertising to analyzing cost per incremental web visit for brands. Gain insights into the unique measurement challenges brands face in the TV advertising space and understand the importance of achieving consistent, comparable results across partners and channels.

Speakers:
– Megan Boveri, Chief Media Officer at Pinnacle
– Susan Ram, Regional Sales Director at iSpot