ANA Data Analytics and Measurement
September 16, 2024 - September 19, 2024 • Chicago, Illinois
If you are going to Chicago for ANA Data, Measurement and Analytics make sure to visit our booth and tune in to our session with Megan Boveri, Chief Media Officer at Pinnacle. Details below
When: Tuesday, September 17, 2024 @ 3:45 PM CT
Where: Atlantic Ballroom
Breaking Down Silos: Streamlined TV Ad Measurement with Pinnacle and iSpot
Discover how iSpot solutions have empowered Pinnacle to optimize media strategies, from avoiding siloed decisions in TV advertising to analyzing cost per incremental web visit for brands. Gain insights into the unique measurement challenges brands face in the TV advertising space and understand the importance of achieving consistent, comparable results across partners and channels.
Speakers:
– Megan Boveri, Chief Media Officer at Pinnacle
– Susan Ram, Regional Sales Director at iSpot