Sports Ad Measurement Buyer’s Guide for Brands
The Sports Measurement Buyer’s Guide is your roadmap to selecting a measurement tool that delivers holistic insights across all screens and throughout the entire ad lifecycle—from creative effectiveness to audience reach and business results.
Live sports offer advertisers direct access to massive, highly engaged audiences—but that access only translates into value if you can measure the true impact of your ads. As sports audiences continue to consume content across multiple platforms, accurately capturing their behavior and turning it into business results becomes increasingly difficult.
To drive value, marketers need more than just data—they need precise and actionable insights to optimize reach and directly link ad exposure to real business outcomes, whether fans are watching on linear TV, streaming, or out-of-home. That’s where the right measurement solution comes in.
The Sports Measurement Buyer’s Guide is your roadmap to selecting a measurement tool that delivers holistic insights across all screens and throughout the entire ad lifecycle—from creative effectiveness to audience reach and business results.
What you'll find inside:
- 9 non-negotiable capabilities for cross-platform sports ad measurement
- Critical factors for optimizing sports creative, audience targeting, and outcomes
- A checklist for evaluating holistic sports ad measurement tools