Purchase Intent Leaders: Retail Ad Creative
Download the report to discover which creative approaches are resonating with consumers, boosting brand awareness, and driving consideration in the highly competitive retail landscape.
As back-to-school and summer sales hit their stride, retail brands are gearing up for the holiday season. To drive campaign success during the most critical time of the year, these marketers must gauge what is motivating consumers to take action in the current market and strategically incorporate these insights into their creative and media plans.
This report highlights recent retail video ads that excelled in sparking purchase intent, and offers key insights to help advertisers craft impactful holiday campaigns. Download the report to discover which creative approaches are resonating with consumers, boosting brand awareness, and driving consideration in the highly competitive retail landscape.
What you'll find inside:
- Learn why measuring purchase intent and linking it to verified ad exposure is critical to campaign success.
- Explore the top 10 retail video ads by top 2 box purchase intent, and the creative elements and strategies each used to move the intent-needle.
- Analyze data-driven insights on the top ads, examining performance across creative effectiveness KPIs to reveal what drove intent, brand awareness, and emotional impact.