In this Measurement Mavens interview, Leslie Wood, Chief Research Officer at iSpot, shares insight into iSpot’s latest measurement and currency advancements. Having played a pivotal role in our recent JIC certifications, Wood leads her team of best-in-class researchers and data scientists with a passion for innovation and a belief in the power of people.
Wood elaborates on iSpot’s ad-first measurement and currency approach, fueled by ACR (Automatic Content Recognition). Ubiquitous across every market in the US, ACR technology provides second-by-second ad viewership data and captures a diverse range of viewing patterns that leads to more accurate and representative measurement. It’s also this technology that underpins our MRC accredited national ad occurrence data.
Building on iSpot’s smart TV-first panel, Wood explains how her team pioneered iSpot Data Connect – next-gen infrastructure for identity, matching and big data integration to help marketers target audiences and connect them to outcomes with person-level precision. For broadcasters, publishers and agencies, this infrastructure means more representative, flexible and higher-quality data to transact on.
Hear more from Leslie Wood about iSpot’s currency differentiators, the industry trends that inspire her, and the best career advice she ever received in the Measurement Mavens video below.