In this Measurement Mavens interview, Kyler Blackmore, Media Director at Balance of Nature, shares how his team uses iSpot for creative testing, audience measurement, and business outcome attribution.
Blackmore highlights how analyzing the broader impact of ads on website traffic and business outcomes has allowed Balance of Nature to optimize their linear and streaming campaigns to effectively increase ROAS. Key discoveries, such as the importance of daytime TV for driving phone calls and other dayparts for boosting web visits, have been instrumental in refining their targeting approach.
Hear more from Kyler Blackmore as he delves into the significance of cross-platform measurement in enhancing marketing efforts and what’s next on the horizon for Balance of Nature.
Download Driving Full-Funnel TV Ad Performance: Measurement Success Stories Across Creative, Audience and Outcomes to discover how bridging the creative and media divide and simplifying outcomes measurement can maximize your ROAS and drive effectiveness throughout the entire TV ad lifecycle.