Purchase Intent Leaders: Apparel & Footwear Ad Creative
Download the report now to uncover performance insights behind the creative approaches that helped these ads stand out among hundreds.
In a sea of video ads, capturing and maintaining consumer attention is not an easy feat. Some ads manage to break through the noise, and among those, only a portion effectively drive purchase consideration. With campaign success hinging on strong creative, measuring intent is key for gauging how well an ad will drive business outcomes.
This report celebrates the top Purchase Intent video ads of 2024 to date within the apparel & footwear category, highlighting ads that excelled in sparking consumer interest and driving purchase decisions. Download the report now to uncover performance insights behind the creative approaches that helped these ads stand out among hundreds.
What you'll find inside:
- Ads with high emotional engagement - like those from Skechers and Adidas - significantly outperformed the norm in purchase intent.
- Product-focused ads drove higher consideration rates.
- The North Face’s use of cinematic visuals and minimal narration to emphasize product benefits led to a 25% higher-than-norm purchase intent.