Innovating Measurement: The Publisher & DSP Perspective

In this session from TV Disrupt 2024, leaders from Roku, LinkedIn, Microsoft, and The Trade Desk explore the critical need for third-party validation, the strategic use of first-party data, and the latest innovations in measurement that are shaping the future of advertising. The panel also dives into the topic of outcomes, discussing how advertisers are increasingly seeking to measure the direct impact of their campaigns on sales and other business objectives, emphasizing the need for measurement solutions that can operate at scale and provide actionable insights.

Speakers include:

Youssef Ben-Youssef, Head of Ad Platform at Roku

Logan Kingman, Director of Business Development & Strategic Partnerships at LinkedIn

Doug Hurd, Sr. Director BD, Strategy & Ventures at Microsoft

Jonathan Low, Senior Director CTV Partnerships at The Trade Desk