iSpot has always sought to drive innovation in measurement – from hiring world-class talent to laying a foundation for cross-platform ad-based currencies by becoming the first company to earn MRC accreditation for National TV ad occurrence reporting.
Continuing this trend to help our clients and the industry as a whole uncover value, we are proud to announce a partnership with Moonbug Entertainment to pioneer measurement in the family entertainment space.
With privacy and security of minors top of mind, Moonbug will leverage iSpot’s cross-platform TV measurement solution to responsibly measure viewership across their owned and operated CTV apps – home to some of the most revered brands in the biz, including CoComelon and Blippi.
This partnership includes using iSpot to measure ad impressions delivered to incremental households that traditional linear TV misses – crucial to Moonbug considering an iSpot analysis found 87% of Moonbug’s impressions were incremental to linear TV advertising during a typical week.
Read more about the partnership in the full press release below.
Moonbug And iSpot Partner To Pioneer Measurement In The Family Entertainment Space
The pilot program featured ad partners across CPG, Gaming, Travel and Retail. In just one week, advertisers saw up to 87% of Moonbug’s impressions to be incremental to their linear buy, indicating that family audiences have shifted to streaming platforms.
iSpot was selected for their data compliant approach within a highly regulated industry.
Los Angeles, CA — March 28, 2024 — Moonbug Entertainment, part of Candle Media, has today announced its partnership with TV measurement company iSpot.tv. Moonbug is behind some of the most loved family entertainment brands in the world, including CoComelon and Blippi.
Specifically, Moonbug will leverage iSpot’s cross-platform TV measurement solution to responsibly measure viewership across their owned and operated CTV apps.
Doing so will provide Moonbug an ability to deliver data-driven insights accurately and transparently without compromising data security for minors. This.includes quantifying ad impressions delivered to incremental households that traditional linear TV misses. According to a study conducted by Attest Market Research, 71% of Moonbug households are cord-cutters or cord-nevers.
Across a range of advertisers, Moonbug saw phenomenal results with up to 87% of impressions being incremental to linear TV advertising.
Through this partnership, Moonbug and iSpot have validated in a privacy compliant way that these families have shifted their consumption habits and dramatically migrated away from linear. This poses an untapped opportunity for brands to effectively reach this valuable audience in streaming content for families.
“We are thrilled to partner with iSpot, an industry leading measurement solution who understands our need to protect the privacy of minors, while being able to validate the scale and value of our CTV audience.” said Emma Witkowski, Head of Brand Strategy & Client Success, Moonbug. “Being able to demonstrate the value for advertisers who would like to reach this new audience segment of digital streaming families”
“We’re excited to work with Moonbug to help them measure and showcase to the market their reach beyond linear TV,” said Stuart Schwartzapfel EVP, Media Partnerships, iSpot. “iSpot’s unique measuring methods will help brands understand the real value of Moonbug’s family entertainment channels in order to determine the best strategies to reach the growing number of households who enjoy these channels.”