CBS Accounted for 36% of All TV Ad Impressions on Sunday
Bellevue, WA – Feb. 12, 2024 – According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon and streamed on Paramount+, Feb.11, 2024 from 6:40 p.m. ET to 10:46 p.m. ET, drew an average second TV audience of approximately 126,631,888 viewers (P2+) who tuned in to watch the Kansas City Chiefs play against the San Francisco 49ers. The viewership represents a year-over-year increase of 10.9%.
The average second-by-second household audience on linear and streaming* across CBS, Univision, Nickelodeon and Paramount+ was 50.5 million households (HHs).
The majority of viewership was on CBS, which tallied a 121.9 million average second audience (P2+) viewers inclusive of OOH and streaming. The out-of-home (OOH) viewership totaled an average second audience of 25,876,592 viewers watching in public spaces, such as bars and restaurants.
Additional Insights:
- Nickelodeon’s average second audience was 1.66 million people (P2+).
- Univision’s average second audience was 2.9 million people (P2+).
- Viewership peaked at 8:38 pm ET as audiences tuned in to watch the Super Bowl Halftime Show, featuring Usher.
- On CBS, the game featured 81 spots from 65 advertisers, up from 59 spots and 51 advertisers in 2023.
- The most-seen ad (P18+) on CBS was Etsy’s France spot at 8:23 p.m. ET.
| Super Bowl LVIII | ||||
|---|---|---|---|---|
| February 11, 2023 | ||||
| Average Minute US TV Viewing Audience Estimates | ||||
| Network(s) | Team(s) | Time (ET) | Out-Of-Home (OOH) Avg P18+ Viewership (millions) | Total Avg P2+ Viewership Inclusive of Linear, OOH & Streaming (millions) |
| CBS, Univision, Nickelodeon, Paramount+ | Kansas City Chiefs vs. San Francisco 49ers | 6:40 – 10:46 p.m | 25.9 | 126.6 |
| Read as: According to iSpot, Super Bowl LVIII on CBS, Nickelodeon, Univision, Paramount+, from 6:40 to 10:46 pm ET averaged 126.6 million viewers. Of those 126.6 million viewers, about 25.9 million adult (P18+) OOH viewers watched Super Bowl LVIII in bars and restaurants. | ||||
The close match up held viewer attention, especially on a household basis.
*Audience figures above, including streaming, are preliminary. For more insights about the game and advertising go to iSpot’s VIP Ad Center and the iSpot Data Hub.