How GOLO Ranked in the Top 10 Most-Seen Brands in 2023

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Executive Summary

Weight loss brand GOLO faced the challenge of effectively positioning itself in the competitive weight loss industry while adapting to evolving advertising trends. GOLO worked with iSpot to significantly grow TV ad reach, build brand recognition, and integrate data-driven insights for more efficient and effective media planning. This approach established GOLO as the #1 Most-Seen brand in the highly competitive weight loss category. The innovative wellness company also rises to the #8 position amongst across industries in the Overall Most-Seen Brands category.

“ By providing us with important insights into ad performance, the iSpot platform helped us inform & maximize the impact of ad investments; ultimately securing GOLO a spot in the top 10 most-seen brands in 2023.“

Alex Razzook, Chief Growth Officer, GOLO

Solution

GOLO partnered with iSpot to strategically target cable news programming because of a combination of
low-cost/high response viewers, which are already primed to think critically about important health
decisions. They embraced iSpot’s live competitive solution to monitor competitors’ creatives and
themes, allowing them to position their messaging uniquely and stand out in the crowded field.
Additionally, GOLO utilized iSpot Media Measurement to gain real-time insights into competitive media
placement and identify whitespace opportunities.

Top 10 Most-Seen Brands of 2023

Results

With iSpot measurement and TV attribution solutions, GOLO climbed 16 positions year-over-year in overall brand TV ad impressions, catapulting from No. 24 to No. 8. Notably, the brand has seen a surge of over 37% in household TV ad impressions, showcasing its expanding reach and impact. Furthermore, the brand accounted for over 40% of weight loss category TV ad impressions in the same year, surpassing the No. 2 brand by more than twice the total impressions. Ultimately, the inclusion of data-driven insights allowed GOLO to understand the real impact of their advertising campaigns on business outcomes, securing the coveted position as the #1 most-seen weight loss category brand in 2023.