TV Disrupt 2023: Ahead of the Game: The Fragmentation of TV Sports Measurement

Live sports has been a mainstay of linear viewership, but the proliferation of streaming ad inventory and sports channels has complicated reach and business impact measurement. Join this session to hear from the brightest minds at the forefront of sports TV advertising as they discuss the current state of live sports on TV, including the measurement challenges and opportunities that lay ahead. Panelists will share unique perspectives on how to implement unified measurement and currency to provide an accurate, clear picture of sports viewership across all platforms.