TV Disrupt 2023: From TV Screens to Bottom Lines: How Consumer Cellular Measures What Matters

Are you ready to unlock the secrets of effective TV advertising campaigns? Hear first-hand from Bill Litfin, VP of Performance Marketing and Media at Consumer Cellular on how they optimize linear advertising based on network/daypart combinations, ensure effective audience targeting across all channels, leverage OTT to gain incremental reach in 55+ markets, and improve advertising strategies based on CPAs and CPMs. Don’t miss out on this unparalleled opportunity to learn from the experts and take your advertising campaigns to the next level.