ARF Attribution & Analytics Accelerator

The Accelerator Virtual event presented by ARF will discuss attribution, marketing mix models, in-market testing and the science of marketing performance measurement. It will present timely research and expert discussion to answer some of the industry’s most pressing questions:

• Are experiments successfully filling the attribution void?
• Is in-housing on the rise? Are we experiencing a renaissance in marketing mix modeling?
• Has the extension of attribution beyond digital benefited brands?
• And much more.

Join iSpot and Gamut in our session: Tackling the Challenges of TV Attribution on Thursday, November 17th at 12:00 pm EST.

Tackling the Challenges of TV Attribution

Streaming TV ads offer advertisers an effective, efficient way to reach and convert new customers. However, streaming advertising is full of challenges when it comes to measurement and optimization; including a lack of standard measurement, audience deduplication and ad frequency capping. In an effort to offer brands better measurement of national and local CTV campaigns, iSpot and Gamut are tackling the TV attribution challenges head-on. Learn from Traci Will, VP of Analytics at Gamut, and Stu Schwartzapfel, EVP of Media Partnerships at iSpot, on the methodology behind iSpot’s TV Conversions and the ability to successfully measure local foot traffic attribution.