2016 Upfronts: Univision

Commercial airings: 81,488
Brands: 503
Spots: 1,749

Shows aired: 121
Ad time per hr. during PT*: 12 min 43 sec

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for Univision is 83.63%. 95.4% of views are live or same day.**

Top Industries

Military
Computers & Tablets
Breakfast & Cereal
Cleaning Supplies & Fresheners
Mobile Devices

97.44%
94.75%
91.74%
87.78%
87.59%

Top Brands

US Army
Microsoft Surface
Teletón USA
Wells Fargo
Swiffer

97.65%
96.34%
95.76%
94.63%
94.49%

Top Shows

Adal Ramones el Show
Laura Pausini Similares
Noche de Estrellas
Handy Manny
Lo Imperdonable

89.17%
87.21%
86.58%
86.51%
86.20%

Highest Estimated Spend

Top Industries

Wireless
Auto Makers
Fast Food
Department Stores
Skin & Foot Care

7.88%
7.77%
5.83%
5.40%
5.24%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Auto Makers
Wireless Providers
Fast Food
Mobile Devices
Department Stores

19.99%
10.95%
10.13%
7.64%
6.60%

Top Brands

Toyota
Samsung Mobile
McDonald’s
AT&T
Coca-Cola

9.82%
7.23%
6.44%
5.07%
3.98%

Top Shows

La Rosa de Guadalupe
Primer Impacto
¡Despierta América!
Antes Muerta que Lichita
Muchacha italiana viene a casarse

12.04%
9.37%
8.62%
7.16%
6.01%

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.