2016 Upfronts: TBS

Commercial airings: 196,870
Brands: 1,377
Spots: 5,274

Shows aired: 183
Ad time per hr. during PT*: 18 min 29 sec

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for TBS is 86.48%. 97.9% of views are live or same day.**

Top Industries

Fuel & Motor Oil
Banks & Credit Cards
Cable, Satellite TV & ISP
Dating
Colleges & Universities

92.49%
92.40%
92.21%
91.55%
91.44%

Top Brands

FlexShopper
Belsomra
Gilead
Cialis
Charles Schwab

98.94%
98.92%
98.48%
98.29%
98.16%

Top Shows

MLB Baseball
MLB on TBS
The Cleveland Show
New Girl
Married with Children

88.25%
87.73%
86.97%
86.85%
86.61%

Highest Estimated Spend

Top Industries

Auto Makers
Insurance Companies
Fast Food
Movies
Wireless Providers

11.74%
6.74%
6.48%
5.22%
4.88%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Insurance Companies
Auto Makers
Wireless Providers
Fast Food
Mobile Devices

11.91%
11.79%
10.55%
9.02%
4.99%

Top Brands

AT&T
GEICO
State Farm
Samsung Mobile
Capital One

9.54%
4.18%
4.04%
4.00%
2.64%

Top Shows

The Big Bang Theory
MLB Baseball
Seinfeld
Friends
2 Broke Girls

14.93%
10.38%
8.97%
8.36%
4.94%

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.